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Nokia whipped social media users up into a frenzy when it announced the launch via the cryptic tweet: \"Lumia1020 + UK = this Thursday\"

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Thursday night saw the launch of Nokia's latest smartphone: the Lumia 1020.

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The company announced its new product in a slightly unconventional way, with a tweet that simply said: \"#Lumia1020 + UK = this Thursday.\"

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Lumia 1020's biggest selling point is its camera - which blows all of its rivals out of the park.

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Conor Pierce, of Nokia UK and Ireland, said: \"It is clear that there is a strong appetite for a smartphone with such unrivaled image taking capabilities.

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\"The ability to express your imaging creativity and then share instantly really does put this phone in a class of its own.\"

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But what does the Lumia 1020 actually have up its sleeve? Here are the top 10 things you need to know about Nokia's latest offering.

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10. Nokia's latest smartphone is running on the very latest Amber version of Windows Phone 8 - so it comes with all of the latest goodies from Microsoft.

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These include the Kid's Corner (so they can play games without sending chain emails on to your whole office), an updated flow keyboard, a better browser and more control over the on-screen tiles.

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You also get 7GB of free online storage via Microsoft's SkyDrive service.

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9. It's got a 4.5-inch screen that has an 1280 x 768 pixel AMOLED HD+ display, and the casing is just 10mm thick, albeit with just a 2mm bulge for the camera lens.

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8. It's got a powerful dual-core processor, the 1.5GHz Qualcomm Snapdragon S4. This gives it some serious oomph - and ups it to an impressive 2GB of RAM.

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7. The true star of the show is the phone's 41MP back-facing camera - putting it way above its competitors.

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It has a Carl Zeiss lens, Xenon flash, and a large F2.2 aperture.

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Because 41MP photos are too huge to share online, it automatically scales your photos down to 5MP. This means you get the clarity of a higher-quality camera, but can still share your photos easily.

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6. The camera also has 3x lossless digital zoom - and it will save a version of the full unzoomed-in scene as well as the zoomed-in version.

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5. It's also capable of HD video recording at 1080p and 30 frames per second.

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4. On top of all of that, there's also a 1.2MP forward-facing camera.

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3. The phone is currently available on O2 and Three networks - with prices ranging from £12 to £38 a month, depending on the terms of the contract.

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2. You can also get your hands on an offer worth £150, which includes a free Nokia camera grip, wireless charging back cover, wireless charging plate and a tripod.

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1. It is available for pre-order now, and it will officially be hitting the shops on September 25.

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The official price has not been released yet, but one store is putting it at £549.

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